Why Hold An Open House

Why Hold An Open House

I was reading an article today on Realtor.com titled The Dirty Secret About Open Houses

The subtitle on the email I got was "Here's what your real estate agent doesn't want you to know: The one house is more for her benefit than yours"

I read the article, and actually thought it was really good, and didn't see that line in it anywhere. Image title

But I disagree that your real estate agent doesn't want you to know that. At least if you work with me. 

I am very upfront with my clients...and you can ask any of my past sellers what I told them when asked about open houses.

The article that I linked above spells it out pretty well. I ask my sellers if they would like to clean their house, and leave for 4 hours on a weekend day so I can show the house to their neighbors and try to pick up new clients.  I make it clear that I am happy to do that, but I do make sure they recognize the realistic outcome is not that I will show the house to someone who wants to buy it (that wasn't going to make an appointment with a Realtor and see it anyway), but that I may be lucky enough to pick up a new client who most likely will buy a house somewhere else. 

I am usually happy when my clients after this is spelled out to them decide they would rather enjoy their house themselves for the weekend then get it all ready so I can prospect for clients out of it. 

Then we both generally have a more fun and productive day. Maybe prospecting for new clients on the golf course. :-)

Adam Bogle Headshot
Phone: 541-708-3630
Dated: March 6th 2015
Views: 309
About Adam: ...

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